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MTV Nishedh
Season 2 Launch Campaign
Brief - MTV Nishedh is a show that streams on Voot and is primarily focused towards the Tier 2 cities. It handles taboo topics like sexual health, abortion, and tuberculosis. We were tasked to create an awareness campaign that hints at all the topics and creates a hype for the launch of the show.
Creative
To create the Hype that MTV Nishedh team wanted we created the 'Naye Vichar Better Sanskar' brand message. We used a distinct (comic book) visual language and decided to use Hinglish as our primary language of choice, to helped create and deliver powerful messages, while not hurting the audience's sensibilities.
We also created activation zones where our visuals were turned into poster and banners that were strategically placed in markets and shopping plazas to encourage the audience to download a helpful PDF that gave them essential information.